One of the best ways to promote any business is by word-of-mouth from their own customers, but to get interaction between customers and their friends on social media, some sneaky marketing tricks need to come into play. There is no other way to get people talking is by spelling a person’s name wrong.
We have all done this, myself included, just see the following image taken a few months ago after a recent visit to Starbucks with a couple of work colleagues from Granulr (Myself, Dan, and Steve).
But it doesn’t end there with miss spelt names, or the wrong name altogether. Dan participates in a Starbucks on a regular occasion, so he always gets bright and wonderful custom cups, especially because he’s a regular with the barista’s.